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How media affect children

From early childhood on, media are an important part of growing up: from picture books to bedtime stories, from radio plays to children’s programs.

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Digital media have also long been present in everyday family life – the Internet, computer games, apps, smartphones and tablets play a major role here. Unfortunately, children do not only use these media according to their age. Influenced by the media of the adult world, they learn about different formats and content at an early age. They would like to try these out and discover them. Media shape their ideas, lifestyles and desires. But children are not victims of the media. Most of the time they choose carefully, think about their media experiences and deal with them quite critically – you should accompany them in this!

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