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14.04.2023

Playbrush Kids – Gamification for brushing teeth

☕️
3 minutes reading time
3-13 years
Entertainment
Apps
Games
Tool description
Foto: pixabay.com/jennyfriedrichs

Playbrush Kids is a smart sonic toothbrush with interactive games app designed specifically for kids to make brushing teeth a fun experience. The app uses the gamification approach to make brushing teeth a game that kids love to play. We explain what’s behind it.

In a nutshell:

  • smart sonic toothbrush with interactive game app
  • Playful activities to motivate people to brush their teeth
  • For children from 3 to 12 years old
  • Coach teaches proper cleaning routine
  • Cleaning evaluations with reward system

What can Playbrush Kids do?

With this app you can play games, track brushing activities and learn how to brush teeth properly. To do this, the app uses gamification technology, a trend in the technology industry, especially in healthcare. The idea is to use playful elements such as points, rewards or competitions to motivate people to improve their health and well-being. Playbrush Kids aims to promote healthy tooth brushing habits in children, for good oral hygiene and better long-term dental health.

The children’s toothbrush acts as a game controller – either with a special toothbrush attachment (Playbrush Smart), which is placed on a conventional manual toothbrush, or as an electric sonic toothbrush (Playbrush Smart Sonic). These are equipped with sensors that detect the movements of the toothbrush and transmit them wirelessly to the app.

The children then have to complete various tasks while brushing their teeth, such as fighting little monsters or collecting objects. The app tracks the child’s progress and offers rewards for good performance. It also reminds how long and how often children should brush their teeth. Playbrush Kids was developed by dentists.

What fascinates children about it?

For children, Playbrush Kids can be very appealing as it allows them to experience brushing their teeth as an interactive and fun game. You can play different games and unlock characters, which makes the experience even more interesting. Children can track their own progress as they clean and feel proud when they achieve their goals. Gamification elements such as points and rewards provide additional motivation for most children.

What can be problematic?

  • Incentive and distraction: Children can become too fixated on playing and neglect the actual brushing of teeth. If they’re just looking to get to the next level in the game, they might not brush their teeth thoroughly enough or leave out important spots.
  • Overbrushing teeth: When children play too long, you can overbrush their teeth. While it is important to brush your teeth thoroughly, excessive brushing can cause damage to your teeth, such as abrasion of the enamel.
  • False reports: The app has technical problems from time to time. For example, the toothbrushing coach then reports to the child that he or she is brushing too hard, even though this is not the case.
  • Reward system: The reward system can help motivate children for better dental health and boost their self-confidence. However, there is a risk that they will only clean for rewards and behave differently when these are removed.
  • In-app purchases: Although the app works without any purchases, it offers cost traps with in-app purchases such as additional game pieces or accessories, which children also make unintentionally.
  • Privacy: The app collects personal information about your child, such as cleaning progress or for personalized recommendations. Data is also transmitted when parents have reports on the number of minutes spent brushing their teeth emailed to them, for example. The device location and IP address are also collected anonymously.

What does the provider think?

Playbrush Ltd is the company behind the app. They describe it as an innovative solution to help children improve their dental health by making brushing a fun and entertaining experience. They emphasize that the app is secure and complies with data protection laws.

What should parents pay attention to?

Playing is fun – and it should be. Support your child in not neglecting or overdoing tooth brushing. A mutually agreed time limit can help. If you have any concerns, please talk to your dentist.

The app’s reward system should be seen more as a support. Also encourage your child to take care of their dental health on their own initiative. So it can develop a lasting healthy habit.

The app collects data, if only to provide you with reports. Familiarize yourself with the privacy policy in order to make an informed decision or to make specific settings. Also keep an eye on the possible in-app purchases. To do this, you can discuss with your child – depending on their age – or restrict the purchase options in the smartphone settings.

Interact with your child – together, mouth music, brushing technique training and oral health quizzes become even more fun.

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