Creepy phenomena like the Game Master, scary chain letters like Momo or horror figures like Huggy Wuggy are constantly circulating on the Internet. But what exactly is behind it? And how can parents react to this? In this article we explain.
The so-called Game Master is a darkly dressed, masked stranger who contacts YouTubers via WhatsApp or letter and sets them scary or dangerous tasks. These tasks must then be completed as quickly as possible. If the YouTubers do not fulfill the task set, they face penalties. Some of the Game Master’s actions even cross borders: he allegedly turns up at YouTubers’ homes or breaks into them and destroys their property. Their videos show how helpless the YouTubers seem to be at the mercy of the Game Master.
Have you ever seen a YouTube video featuring the supposed Game Master? Then you will have quickly noticed that the character and the story around it are made up. Presumably a person from the circle of friends has put on dark clothing and a mask. The interaction between YouTuber and Game Master is therefore a game.
Whether it’s scary chain letters, creepy videos, horror computer games like Poppy Playtime or dark quotes from films and memes – many children and young people really enjoy these kinds of trends. There are many reasons for this: by consuming scary videos and messages, children and young people can test their own limits, prove something to others, distract themselves mentally or simply feel the adrenaline rush. For them, following the creepy trends is both exciting and scary at the same time. It is a small challenge, especially for children, to dare to watch such videos or read the news.
The big problem here is that children and young people do not always understand how such content is staged. Younger children in particular are not even aware of the actual origin of a scary phenomenon and are unable to classify it or find it difficult to do so.
News and videos like those of the Game Masters are designed to spread fear and horror among young viewers. Talk to your child about what is behind these phenomena. Explain to them that such videos or chain letters cannot be genuine. For example, ask yourself together how you would react if an unknown person came to your home unintentionally and wanted to harm you. Agree with your child that they will talk to you if they receive scary messages or videos.
To expose a chain letter or video as nonsense, it helps to search for it online. There is information on almost every phenomenon here. Explain to your child what a false report is and how they can deal with it. And last but not least, to avoid wasting any more energy on the unwanted message, simply delete it from your smartphone and do not forward it – also to protect other children. Please note that care should be taken when warning other parents or families so as not to inadvertently spread the phenomenon or videos unnecessarily. It is best to make it clear immediately that it is a deliberate hoax if this is the case.
What you can also do: Block the contact together with your child and report the content to the operators of the platform or to the relevant reporting offices.
