“Hang on, I need to post on BeReal for a minute!” – Many families are familiar with statements like this.
The BeReal app was the seventh most popular social media app among young Germans in 2023.
Authenticity is a top priority here, which is why the service scores points with its unusual concept: spontaneous snapshots from everyday life instead of staged pictures and videos.
We explain the concept behind it.
BeReal translates as “Be real!”. Users are prompted to take a photo once a day by the app via a push message. The random time varies from day to day and is sent to all users at the same time.
Within two minutes, a photo must be taken with the front and rear cameras at the same time and published. Pictures from the photo gallery cannot be uploaded. The two photos are displayed as picture-in-picture. The photos of friends can then also be viewed. The posted photos are automatically deleted from the feed after 24 hours and are saved under Memories for private viewing only. If uploaded on time, you can share up to five additional snapshots per day.
In addition to the daily prompt, you can record videos in “Behind the Scenes” mode, which show what happens before or after the actual photo. There is also the option to add music to the BeReals. The RealChat function allows friends to chat directly with each other and connect with several friends in up to two RealGroups.
There are no filters or image editing in the app and your follower count is not publicly visible. You can react to other people’s posts with emojis or so-called RealMojis, which are grimaces that you create yourself. Public photos can be seen at any time. Friends can be found and added via synchronization with your own contacts or by searching for user names. Profiles from the public feed can also be added.
New apps are particularly interesting for young users if they offer something out of the ordinary. In times of superficiality and image editing on social networks, BeReal stands out with its concept of spontaneity and authenticity. The tension increases because the push message with the request to take a snapshot can come at any time. A photo must then be taken spontaneously and under time pressure – without preparation or many attempts, without filters or image editing.
Connecting with brands and celebrities via the RealBrands and RealPeople categories and participating in their “real” lives as a RealFan is fun for young people and makes them feel connected to their role models.
Complying with the app’s requests can be challenging, for example because young people actually want to concentrate on their homework or can’t get their smartphone out at school. For some, the pressure exerted by the push message can be unpleasant or lead to impulsive photos being taken and published in private situations. There can also be social pressure to share particularly interesting pictures on the platform without filters and edits.
BeReal collects personal data such as name and telephone number and stores the IP address. If access to the address book is permitted, the app also receives data from people who do not use BeReal. There is also a risk that photos of other people who appear unintentionally in the picture will end up in the public feed. Photos can also be screenshotted and shared by others without being noticed.
According to the terms of use, BeReal is permitted from the age of 13. If an age between 13 and 15 is specified when registering, the app indicates that parental consent is required. This is because, due to the GDPR, use without parental consent is only possible from the age of 16. However, this can be easily circumvented.
The app was sold to the French game developer Voodoo in 2024. Further features could change, advertising has already been integrated. BeReal has community guidelines and prohibits harassment, violence and bullying, for example. Violations can be reported directly in the app.
If your child is interested in the app, you should also take a closer look at BeReal – preferably together. Talk to your child about the potential communication risks associated with using the app and keep in touch about your child’s experience of using it. Agree beforehand which photos may be published there, so that your child can react consciously in the pressure situation.
The app accesses many functions of the smartphone, some of which are unfounded, such as microphone and location. Check the app permissions immediately after registration and consider together with your child which accesses are necessary and useful. It is best to set the account to private in the privacy settings so that only people in the friends list can see the posted pictures. Discuss with your child that they should only add people they actually know as friends. You can find instructions on other BeReal security settings on the website medien-kindersicher.de.
