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Popular formats in social media

3 minutes reading time
6-17 years
Social Media
© photothek.net

Your child follows the latest DIY trends, wants to show you a life hack, or loves watching Reaction Videos. But what is it talking about? These are popular social media content formats. In this post, we will introduce you to some of the most clicked genres at the moment.

What is actually…


DIY stands for “Do It Yourself”. On various social media platforms, instructions for small and larger creative do-it-yourself projects are shared under this name: From simple sewing projects to furniture construction, everything is included. Not everything has to be completely new: Under the term “upcycling” you can find creative ideas for reusing, repurposing and upgrading broken objects or old clothes. This protects the environment and saves expensive material from the creative market. Many YouTubers create instructions in the form of video tutorials . Bloggers compile annotated photo series that explain the individual work steps and are understandable for laypersons without prior knowledge.

Especially in times of pandemic, small or larger DIY projects can be a great way to get creative at home and try something completely new. Since there are projects of all levels of difficulty, each member of the family will find a suitable task. Together can be created, for example, decoration for the common home or a fancy birthday gift for grandparents or good friends. By the way, we also have instructions for creative media projects on the parent guide.

…a lifehack?

A life hack is an unusual but simple solution to an everyday problem: A paper clip can quickly be turned into a smartphone holder or an ironing board can be converted into a height-adjustable desk. Life hacks are often surprising and ingenious. The small tutorials are often published in the form of short videos on TikTok , Facebook or Instagram and promise to make life a little easier in an entertaining way. On YouTube so-called compilations, i.e. compilations of lifehack videos, are also posted, which can then simply be watched for entertainment. Lifehacks are fun. And since they often make do with items that you have yourself at home, many things can be tried out directly.

…a Reaction Video?

For a Reaction Video, social media users film themselves while watching another video. The Reaction Video mostly shows their reaction to what they are seeing. When you know the video being reacted to, it’s fun to watch the reaction and compare it to your own. It can also be funny when you can already predict what the reaction will be and then exactly what you expected happens – or even when you are totally surprised. If the actual video is unknown, watching a Reaction video can make you curious about it.

People often respond to videos in which there is an unpredictable twist, causing the viewer to be startled, for example. The best way to understand what Reaction Videos are is to watch one – for example, this one with Billie Eilish. Or have your child show you some.

Many YouTubers regularly record Reaction videos, but they are also a popular format on TikTok. Sometimes there can be legal issues with Reaction Videos, because depending on how much of the video that is being reacted to is shown, it can be a violation of copyright. The video is then blocked. Reaction videos are therefore a good occasion to talk to your child about legal regulations on the Internet – whether they want to record one themselves or simply enjoy watching them.

Other popular genres

There are many more genres on social media that are popular with kids and teens, and we’ve already introduced them to you in separate posts. Read on to see what Let’s Play videos, challenges, tutorials, memes, stories, pranks, unboxing videos, and vlogs are all about.

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