The streaming service Cliq attracts customers with a wide range of multimedia offerings for films, series, sport, music, audio books and games. One app, all in one, so to speak. The service also aims to be the cheapest provider in Germany. We explain what’s behind it.
Cliq is a streaming service with a diverse selection: numerous German and international films, often rather older, but also blockbusters, slightly fewer series with documentary and history series, sports broadcasts, music with video, but without your own playlists, various cloud games and some audio books, albeit without a timer function. Cliq offers practical functions such as download options, parental controls and simultaneous streaming on several devices without advertising for games and audio books. In contrast to the competition, there is only one subscription model with which all multimedia areas can be accessed. There is also a rental model; the subscription includes one rental film per month.
Cliq addresses the needs of children and young people at different stages of their lives by offering age-appropriate content. Under “Kids” there is an area for children with a manageable selection of older entertainment media: from children’s films to animated series, music stations to romp around or fall asleep to games. The “Kids” service is aimed at children under the age of 12, which is why all films, series and games there have an appropriate age rating. Most videos are labeled with the statutory age ratings of the FSK (Voluntary Self-Regulation of the Film Industry), i.e. FSK 0 or FSK 6.
Much of the content on the streaming service is not suitable for children and young people and can be frightening or problematic. Parents should protect their profile with a PIN and set up a special children’s profile. In the children’s profile, films and series are marked with the corresponding official age ratings. However, nothing can be filtered so that all content up to the age of 12 is always visible and therefore clickable for children. Music, audio books and games have no visible age rating or recommendation on Cliq. Unfortunately, it is not always possible to tell from the covers what age it might or might not be suitable for.
For many games, it is absolutely incomprehensible why they can be found in the children’s area at all. Games with an official age rating of 16 or 18 (such as USK 18 or PEGI 18) can be found there without any indication. This gives parents a false sense of security. Children should never play there unsupervised.
From the age of 13, young people at Cliq are assigned to the adult area. There, they are confronted with all available content completely unprotected – including content that is not suitable for their age. There are no age ratings and no corresponding recommendations or filter functions.
The youth protection laws in Germany require that all content (games/films) have an appropriate age rating and a corresponding protective measure – neither of which Cliq currently fulfills.
The appeal of spending a lot of time on a streaming service is very high. Here, personal responsibility is required to limit one’s own viewing time . What is already difficult for some adults is even more difficult to control for children and even teenagers.
The provider emphasizes the importance of data protection and security and provides parents with tools to monitor and restrict usage. Parents can protect their profile with a PIN and set up a special children’s profile.
Use the child profile and protect it with a secure PIN (no dates of birth or simple sequences such as 1234) so that your child cannot switch between profiles. However, be sure to check the age ratings of films, series and games yourself. Accompany your child when using media. Be approachable when questions or fears arise. And watch your child when they are watching videos or playing games. Keep an eye on how much time your child spends on the streaming service. Binge-watching can also occur in children and young people, for example.
Select content together and define media rules together with your child. And keep yourself regularly informed about current functions and parental control settings.
In our video series “You ask – we answer,” our media educator Melanie Endler explains why you shouldn’t leave children alone when watching series:
