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Poppy Playtime – a captivating horror computer game.

3 minutes reading time
6-17 years
Tool description

Poppy Playtime is a detailed horror computer game in a colorful, childish setting. However, it is only ostensibly aimed at a younger audience. We have taken a look at the game.

In a nutshell:

  • Horror computer game
  • Anxiety-producing, stress-inducing content
  • Age rating: not USK-approved on Steam, from 12 years (iOS), from 16 years (Android)
  • Pedagogical recommendation of the Spielatgeber NRW: 14 years and older
  • Paid via various platforms such as Steam ($9.99)
  • Available for Windows, iOS and Android

What is Poppy Playtime?

The survival horror video game is a chase through an empty toy factory. The task is to break into the dark and disused factory building from the first-person perspective and find out what happened to the female employees who suddenly disappeared ten years ago.

The first chapter, released in the fall of 2021 for Microsoft Windows, was an instant success. Versions for Android and iOS were added in 2022. Likewise the second chapter.

The mascot and equally figurehead of the first chapter is a plush figure: Huggy Wuggy. This blue creature with a wide grin, pointed teeth, bulging eyes and long limbs hands out deadly hugs.

What fascinates children and young people about it?

Poppy Playtime appeals to children and teens in their developmental stage, when they are looking for challenges and exciting experiences. It offers a mix of excitement, puzzles and adventure that will delight young players. Exploring the game world full of interactive elements, solving puzzles and discovering the mystery of the toy factory encourages their curiosity and imagination.

Through Let’s Play videos, the main character Huggy Wuggy became known beyond the gaming scene. Video clips are also circulating on TikTok, Instagram and especially YouTube, and the plush figure can be found at fun fairs, in children’s rooms, in playgrounds. Huggy Wuggy even looks cute to some at first glance, but scares them away with his creepy visage and nasty intentions. He hunts, without mercy. In some kindergartens and schools it is forbidden to take the creepy stuffed animal.

What can be problematic for children about the offer?

The presentation of the game appeals to children, but it is completely unsuitable for them; even in the role of spectators. It is aimed – if at all – at older teenagers and adults. It’s a game with blood splatters, blood pools, violence and horror elements in a creepy atmosphere. In addition, young children in particular often find it very difficult to see through the fact that these are fictional stories. The toy figure has a frightening effect and can be very disturbing for children in the long term.

What does the provider think?

The provider MOB Games emphasizes the child-friendly design of the game and careful consideration of children’s safety. No personal information would be collected from players and no opportunities for external communication or interaction would be offered. The provider considers the game suitable for children from 8 years. Parents should accompany and support their child during play.

What should parents pay attention to?

Make sure that play is truly appropriate for your child’s age and maturity. Only adolescents who have sufficient emotional maturity to process anxiety-provoking and stress-inducing content should play Poppy Playtime.

Keep an eye on your child’s reactions and make sure they feel comfortable and safe playing or watching. Occasionally play along with your child or watch how he or she plays. This will allow you to better understand your child’s experience and provide support as needed.

Encourage your child to tell you about their play experiences and ask questions. Be open to talking about the game and potential issues that may arise.

Keep an eye on your child’s screen time. It’s best to set media rules together – and set a good example yourself. This is the best way for your child to find a balance between play, learning, physical activity and social interaction.

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