Instagram remains one of the most popular social media platforms, especially among young people. The app makes it possible to share photos and videos, create stories and interact with friends and influencers.
Instagram, or Insta for short, is more than just a picture platform. Above your own feed (accessible in the app via the house icon), there are stories and live streams from users you follow. These disappear after 24 hours, but can be saved as a highlight by the person who posted the story. The feed also shows new photos and videos from subscribed channels and people.
Users can find a wide variety of content on Insta: Posts from stars, brands and challenges through to personal profiles of friends. They can react to them with likes and comments or save them for themselves.
You can edit your own posts with filters, emojis and fonts directly in the app. Content is sorted by topic using hashtags. Reels (short TikTok-style videos) can be accessed via the video icon.
At the end of 2023, Meta also launched the Threads social media app in Germany. This is linked to Instagram.
Since December 2024, young people up to the age of 16 have automatically been given so-called teen accounts with additional protective functions such as restricted contact options and stricter content filters: notifications are muted between 10 p.m. and 7 a.m. and automatic replies are sent to direct messages. After 60 minutes of use per day, teenagers receive a notification asking them to leave the app. Accounts of children and young people under the age of 18 are automatically set to private after creation. However, this can be changed in the settings afterwards and the profile can be set to public. All these default settings can only be adjusted or deactivated with the consent of the parents in the so-called parental supervision in the Family Center.
Data protection: Instagram’s privacy policy allows the sharing of user data with other services of the parent company Meta and with third parties. The app allows cross-posting. This means that a photo can also be shared on Facebook with one click. If you have an account there, you should check the settings carefully when publishing posts.
Location sharing: Instagram can determine the location of users via the posts they post. Private accounts prevent this. Access to the location can also be deactivated in the app and in the app permissions. This means that Instagram cannot view the location of public accounts either. However, a location can be added to each posted image manually afterwards.
Paid content: Paid content is created when children and young people not only follow an account, but also subscribe to it. The monthly price is set by the creators themselves and the subscription can usually be canceled on a monthly basis. Subscribers have access to exclusive content such as images, reels and stories. If you want to subscribe to an account, you will find the “Subscribe” button next to “Follow”/”Followed” and “Messages” on your profile. A single click on this does not yet lead to a subscription, which must be confirmed with further clicks.
Inappropriate content: Certain content can be problematic for young people, such as erotic images, dangerous challenges, disinformation or advertising. Influencer business models play a special role here, which young people do not always recognize.
Communication risks: Functions such as chats and comments harbor communication risks such as being contacted by strangers, hate speech or cyberbullying.
Despite the official minimum age of 13, there is no effective age check. Until your child is 18 years old, you must consent to its use. There are extensive usage and setting options. If your child is under the age of 13, they can use Instagram if you manage the account. This must be included in the profile description. At Handysektor you can read a short version of the terms of use and download a flyer with the most important safety information about Instagram for young people.
Parents can link their account to that of their child in the “Parental supervision”. We present all the setting options in this article. You can find out how Instagram wants to make the app safer for young people directly on the Instagram website.
Consider together with your child at what age and according to what rules they are allowed to use Instagram. Check the app settings together so that your child can use Instagram as safely as possible. Not all photos must or may be shared with everyone or only with friends.
Talk to your child about communication risks. Show your child how they can block or report other users and explain to them when these functions are useful – for example, if someone insults your child in the comments. Your child should not accept requests from strangers and should use their own data, such as their location , sparingly.
Educate your child about risks such as harmful content, hate speech, disinformation and political opinion making. Also talk about critical behavior of influencers and stay in conversation with your child about one-sided role models and clichés. Stay interested and regularly ask who your child follows on Instagram and who follows them. It is important that your child knows that they can always talk to you if they have an unpleasant experience on the platform.
