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DIY Channels on Social Media – Influencers in Portrait

Invitations for the children’s birthday party, Christmas presents for the parents, homemade jewelry – or a new living room cabinet made from grandma’s old dresser? Anyone who wants to get creative with their hands doesn’t have to look far for instructions and ideas these days, because video platforms like YouTube and social media apps like Instagram are full of DIY pros who are happy to share their ideas and instructions: DIY influencers.

Crafting, building, decorating … what do DIY influencers do?

DIY comes from the English “Do it yourself”. And they really do everything themselves, from cakes to winter jackets to racing bikes, explain the work steps – and usually have the right product tips in their luggage.

And who is actually doing the tinkering?

Anyone who has taken a look around the popular platforms knows that you can do almost anything yourself. With enough patience, motivation and the right materials. Accordingly, there are DIY channels on all kinds of topics, we present three.

Sally Özcan for example, has turned her passion for sweets into a profession. On her account “Sally’s World,” Sally bakes everything from cookies to elaborate themed cakes – and everyone can join in. The fun of pretty desserts has already attracted 2 million YouTube subscribers, so in addition to video and her blog, Sally also runs a podcast and her own store.

If you prefer wood and stone instead of flour and sugar, you’ll find the perfect solution at Easy Alex you’ll find lots of ideas and instructions. The do-it-yourselfer fills his Instagram account with ideas on home remodeling, room makeovers and more, appealing to some 250,000 followers.
And when the house is finished and the decoration is still missing? Then there are a whole lot of “decorating” channels where home and life design ideas never seem to run out. Linda Seel for example, shows us all kinds of creative ideas for occupation, from embroidery to IKEA hacks to complete room design, and has thus reached 130,000 users on YouTube.
Subscribers found.

Click to do-it-yourself happiness. What do children and young people find in it?

While crafting with mom and dad usually drops significantly in the coolness ranking at some point in elementary school, DIY with a tablet is suddenly all the rage. For children and young people, the DIY explainers on the Internet are sometimes real stars and role models. Because here everyone will find exactly the niche they enjoy. Whether it’s elaborate cupcakes or cardboard artwork, the palette is almost inexhaustible. Young creatives can find exactly the instructions and ideas they like and enjoy – even far beyond their parents’ repertoire. Here, children and young people can learn and create something that they themselves are proud of. Often they are elaborate things that even the adults can not do, and therefore admire them all the more. In a phase of life in which young people are constantly searching for their own talents, themes and identity, this can be meaningful. And as a nice side effect, there are sometimes gifts for the whole family.

What should parents pay attention to?

Parents can basically rejoice once when their own child discovers his creative side via online craft book. Nevertheless, there are a few points to discuss here as well:
Not all instructions are actually implemented as easily with a snap of the fingers as it seems in the video. So that your child is not quickly frustrated and loses the desire to do it yourself again: Support your child in finding instructions that match the level of difficulty of your child’s ability and experience.

What’s more, DIY influencers are like others in the industry: they make money from their content. They recommend products or content that they get paid for by companies as an advertising partnership – but not necessarily because the content is actually convincing. Promote your child’s media literacy by helping them understand these connections and critically question the videos accordingly.

Popular games: Roblox

Building your own worlds from building blocks, taking on imaginative roles and completing exciting missions – the online game platform Roblox is currently very popular with children and young people.

In brief

  • USK age recommendation from 12 years onwards
  • Users can create their own games and use the games of other players
  • playable with Windows, Mac, iOS, Android, Amazon devices and Xbox
  • mostly free of charge
  • In-app purchases

What is Roblox?

The two words Robots and Blocks together make up the name of the Roblox gaming platform. Here, virtual worlds can be created and played with in Lego style, which especially excites children and teenagers who are 14 years old and younger. Roblox is a mixture of game world and social network and is reminiscent of Minecraft.

After registering on roblox.com, players receive a pre-made game character (avatar) that they can customize as they wish. Clothes or a different hairstyle are free of charge. Some extra accessories cost money in the form of their own currency Robux. Functions such as creating games as well as playing games themselves are freely available.

What fascinates children and young people about it?

Many children love the game because they can easily create their own games. Registered users can create their own games with the “Roblox Studio” building tool and share them with others. Simple structures can be designed, but also complex worlds of experience such as cities and amusement parks. In the Roblox community, children and young people can creatively let off steam and chat with each other.

Roblox is known as a platform for young game developers and entices them to earn money with their own games: If your child creates a game that is well received by others so that they invest money in it, with a bit of luck your child will also receive a share as a developer.

What is problematic about the offer?

Because people can contact others through Roblox, there are risks such as cyberbullying, cybergrooming, and hate speech. Roblox is repeatedly accused of not sufficiently moderating both the content and the communication among users and of not being consistent enough in dealing with violations of the community guidelines.

It can be tempting for kids to invest real money in a fantasy currency or sign up for a paid membership to have more options in the game. When exchanging objects among players, cheating may occur, since not all players offer real Robux. Those hoping to make a lot of money developing their own games on Roblox will be disappointed. Roblox has been criticized for exploiting young game developers and retaining most of the profits itself.

Stiftung Warentest put the game under the microscope in 2019 and rated it “unacceptable”. Not all content is suitable for children, and the huge selection of games includes shooters that are not suitable for children. Roblox also received deductions for data protection.

What the provider says

The provider emphasizes on its platform to take security and data protection very seriously. There is a reporting system for inappropriate chat messages and a chat filter. After registration, an account in “privacy mode” is automatically created for users under 13 years of age. Younger children will not have access to social media plug-ins or some notification messages, for example. Some games are also only released from a certain age. Moderators check whether uploaded images and video material meet the requirements for child-friendly content. Inappropriate content is actively filtered and deleted. However, all of this assumes that the age information of the players is securely checked during registration.

You can find out more information on the “Parents’ guide” web page. Roblox offers several safety features that help you keep better track of your child’s play.

This is what parents should pay attention to

Register and create a profile together with your child and discover the Roblox game world together. Sit down with your child regularly to talk about his or her play experiences. Ask to see what your child looks at and plays, and ask why he likes certain games and who he connects with.

Set the account to show only age-appropriate games to your child. Use a parent PIN so that only you can change the settings. Advise your child not to share private data via the platform. Educate your child about communication risks online and encourage them to block and report suspicious or unpleasant contacts. Chat options can be limited or even disabled and age visibility can be turned off. You can also find all important steps for parental control at Roblox on medien-kindersicher.de.

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