Creepy phenomena like the Game Master, scary chain letters like Momo or horror figures like Huggy Wuggy are constantly circulating on the Internet. But what exactly is behind it? And how can parents react to this? In this article we explain.
The so-called Game Master is a darkly dressed, masked stranger who contacts YouTubers via WhatsApp or letter and sets them scary or dangerous tasks. These tasks must then be completed as quickly as possible. If the YouTubers do not fulfill the task set, they face penalties. Some of the Game Master’s actions even cross borders: he allegedly turns up at YouTubers’ homes or breaks into them and destroys their property. Their videos show how helpless the YouTubers seem to be at the mercy of the Game Master.
Have you ever seen a YouTube video featuring the supposed Game Master? Then you will have quickly noticed that the character and the story around it are made up. Presumably a person from the circle of friends has put on dark clothing and a mask. The interaction between YouTuber and Game Master is therefore a game.
Whether it’s scary chain letters, creepy videos, horror computer games like Poppy Playtime or dark quotes from films and memes – many children and young people really enjoy these kinds of trends. There are many reasons for this: by consuming scary videos and messages, children and young people can test their own limits, prove something to others, distract themselves mentally or simply feel the adrenaline rush. For them, following the creepy trends is both exciting and scary at the same time. It is a small challenge, especially for children, to dare to watch such videos or read the news.
The big problem here is that children and young people do not always understand how such content is staged. Younger children in particular are not even aware of the actual origin of a scary phenomenon and are unable to classify it or find it difficult to do so.
News and videos like those of the Game Masters are designed to spread fear and horror among young viewers. Talk to your child about what is behind these phenomena. Explain to them that such videos or chain letters cannot be genuine. For example, ask yourself together how you would react if an unknown person came to your home unintentionally and wanted to harm you. Agree with your child that they will talk to you if they receive scary messages or videos.
To expose a chain letter or video as nonsense, it helps to search for it online. There is information on almost every phenomenon here. Explain to your child what a false report is and how they can deal with it. And last but not least, to avoid wasting any more energy on the unwanted message, simply delete it from your smartphone and do not forward it – also to protect other children. Please note that care should be taken when warning other parents or families so as not to inadvertently spread the phenomenon or videos unnecessarily. It is best to make it clear immediately that it is a deliberate hoax if this is the case.
What you can also do: Block the contact together with your child and report the content to the operators of the platform or to the relevant reporting offices.
Whether chain letters or YouTube videos: Momo may have also scared your child. For weeks, people read reports and articles about the creepy figure with wide eyes and a scary grin. Thus, parents and teachers were also panicked and a real Momo hype arose. Media coverage has contributed to this.
Momo first appeared on WhatsApp in 2018 as a chain letter. In it, readers were invited to take part in various challenges and allegedly incited to self-harm. A photo of the creepy figure, which is actually a sculpture by a Japanese artist, caused great fear, especially among younger children. The chain letter was followed in 2019 by alleged WhatsApp accounts of Momo, which directly contacted children and young people. YouTuber posted videos online in which you apparently chatted with Momo and engaged in risky tasks.
It probably started with a local newspaper in England, which took a Facebook post by a concerned mother as an opportunity to report on Momo. Other media picked up on the Momo phenomenon. This was followed by reports about YouTube videos and children’s series in which Momo suddenly appears and about a schoolgirl’s alleged suicide attempt for which the creepy figure was responsible. Parents, teachers and children were warned about Momo.
Many reports subsequently turned out to be untrue or at least greatly exaggerated. Information was hardly ever checked for accuracy. False reports ultimately triggered the Momo scandal.
Although no one was ever written to directly by Momo, the character suddenly posed a real threat. Messages were forwarded, because one also wanted to warn friendly parents or neighbors. Adults fell for what they actually want to protect their children from: The principle of chain letters – the uncritical forwarding of messages that have not been checked for truth.
The great media attention also encourages imitators: New chain letters are sent out into the world, WhatsApp accounts with the name Momo are created. Thus, the issue gets an enormous amount of attention and panic ensues. It is a vicious circle: Again and again new events and reports that do not break off further promote the Momo hype.
Other phenomena and challenges are also extremely inflated by media attention. You may have heard of the so-called Blue Whale Challenge – a game that allegedly drives children and teens to suicide. The existence of this game has never been proven. Through constant media reports, the Challenge finally became known in Germany as well.
Do not respond to your child’s fear with panic, but explain that such stories are often made up and that chain letters have the sole function of frightening and pressuring recipients. Make it clear that many reports are falsehoods and there is no reason to be afraid. Because why should you be afraid of something that doesn’t exist?
Explain to your child what false reports are and how to recognize them. You can read more about this in our article on Fake News.
Always be a point of contact for your child, even when it comes to their online experiences! If you notice that, for example, Momo, similar scary characters or problematic challenges appear in YouTube videos, report this content – directly to YouTube or to jugendschutz.net.
Whether you learn of such incidents through an article, a Facebook group, other parents, or your child: Do not simply forward the information! Check what facts there are about the phenomenon and whether the information seems exaggerated or realistic. Also talk to other parents about whether the message can be true.
