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YouTube Kids

YouTube Kids is the child-friendly little sister of YouTube . The platform offers a large collection of age-appropriate videos for children. It was developed especially for families.

In a nutshell:

  • free app for Android and iOS
  • Closed YouTube app and website with special children’s content for preschool and elementary school ages
  • Safety and control functions by the parents
  • requires login with a Google account
  • Advertising in the offer

What is YouTube Kids?

YouTube Kids is a special offer for children. This is a platform that uses a special algorithm to filter out content suitable for children and feeds it into the app or website. At the beginning of use, parents can choose between three age levels: Preschool age (up to four years), younger (from 5-8 years) and older (from 9-12 years).

The content is divided into four categories: Series, Music, Learn and Explore. You’ll find more exciting content around topics like music, gaming, science, or crafts. The popular heroines and heroes of the little ones are also available on YouTube Kids: Little Dragon Coconut, Bibi and Tina, the Sandman, etc.

YouTube Kids is designed so that children can easily use the platform. With large illustrations and a voice search, even children who cannot yet read can use the website. YouTube Kids content can also be streamed to a smart TV via systems like Chromecast, Apple TV, and game consoles. Uploading your own videos like on the “real” YouTube is not possible.

What excites children about the offer?

Children – like adults – like entertainment. They can access their favorite characters and stories in the app virtually at any time. Thus, YouTube allows kids a certain form of independence – as long as parents allow it. For example, content can be searched for and viewed independently.

Also, it is possible to share videos and channels from the parents’ YouTube account to their child’s. These are videos that are not normally found on YouTube Kids.

What’s problematic about YouTube Kids?

The offer is based on an algorithm. This means that content is not selected by humans and not all of it is checked for quality, but that it is a technical selection process. Errors can occur in the process. Since the launch of the service, for example, numerous offers have appeared that initially seemed suitable for children but later turned out to be unsuitable.

In addition, the algorithm plays videos with large reach and large numbers of views first. For example, in addition to the well-known and popular cartoon characters, children’s Influencers or family YouTube channels are particularly popular, which often also contain product placements or similar. Last but not least, the free offer obviously contains advertising that is adapted to the target group. Only with a subscription to YouTube Premium, the YouTube Kids channel can also be viewed without advertising. However, it is positive that no other websites can be opened from the offer.

What does the provider say?

There may be errors in the selection of videos. No system is perfect. Therefore, the algorithm is constantly improved and manual checks take place. Parents are explicitly encouraged to report videos if they appear problematic. For even more control as a parent, all search and suggestion functions can be turned off so that only the listings on the home screen are accessible. YouTube Kids provides more tips for parents on parental control settings on its website.

The provider Google explicitly points out that YouTube Kids does not replace parental control and guidance of their children. Parents should choose videos together and stay close.

What should parents pay attention to?

If possible, you should watch videos together with your child so that you can identify what content he or she is comfortable with and what is not appropriate for your child.

Since features like uploading, sharing or rating videos are not available, YouTube Kids is safer than its big sister YouTube. Parents have the option to create their own password to access the settings in the app.

For more control, special settings have been added that are password protected:

  • Search settings: If the search function is activated, millions of videos for the whole family can be accessed. If it is disabled, the use of the app will be restricted. Then kids will only see videos on the app’s home page. They will be selected by the system according to the videos they have seen so far and the age setting. The history can be deleted in each case.
  • The built-in timer can be used to limit the amount of time your child spends in front of the screen. When the set time is over, the app alerts children and locks itself.

Try the app without your child first and then decide if it’s right for you and your family!

At Medien kindersicher there is a detailed tutorial on how to set up YouTube Kids.

Kids on YouTube

YouTube is the largest video portal in the world. Although the platform can only be used officially from the age of 16, it is particularly popular with children and young people. For you as a parent, there are several ways to get your child on YouTube to protect

In a nutshell:

  • Minimum age 16 years, with parental permission from 13 years old.
  • YouTube Kids for younger users
  • free video portal with videos from private persons and commercial channels
  • personalized advertising
  • content not exclusively suitable for children

What is YouTube and what does it offer?

YouTube is the world’s largest platform for uploading and watching videos. It offers the possibility to watch numerous videos about different topics, comment on them and rate them. In addition to commercial channels, individuals also have the ability to quickly and easily post and publicly share videos on YouTube.

What fascinates children and young people about YouTube?

The content on offer is huge and ranges from makeup tutorials to music videos and Let’s Play videos. There is something for all interests and all ages. Videos by well-known YouTube stars, whose channels are often followed by several million people, are particularly popular with young people. While some are about beauty and fashion tips, others do comedy or document their gaming experience of a popular online game. Children and young people enjoy watching certain videos, participating in the lives of their idols, and talking about them.

Some formats, such as challenges, encourage users to participate. When children and young people see how quickly they can supposedly achieve fame and recognition through YouTube, this can awaken in them the desire to become active themselves and upload videos to YouTube. Children and young people can test themselves creatively in this way and strengthen their media skills. For you as a parent, there are a few things to keep in mind if your child is active on YouTube or wants to be.

Protection of minors on YouTube

Videos for children must be marked as such. No personalized ads will then be displayed in front of these videos. In addition, other functions such as live chat or the comment function are limited. The community guidelines specify a way of dealing on the platform to protect children. No content may be shared that depicts children engaging in sexual or dangerous acts, or that could endanger the physical or emotional well-being of young users. YouTube encourages its members to immediately report videos and channels that violate the Community Guidelines.

YouTube advertising

Before, during and after video clips, YouTube shows more and more advertising, as it is not necessarily age-appropriate (if the videos were not “marked” as “For Children” when they were posted). Advertising from influencers that is woven into videos as if completely by accident is difficult for children to see through.

If you or your child publish YouTube videos yourself, there may also be advertisements beforehand. You can hardly influence what advertising is running. However, be sure to label videos as “For Children” so that there is no content in the ads that is harmful to minors.

How to protect your child on YouTube

You have the option to set the restricted mode in your child’s YouTube profile. The user is then only shown videos that have been classified as age-appropriate and harmless – if they were marked accordingly when they were posted and classified as such by YouTube’s algorithm (i.e. programming that runs in the background). Inappropriate content is blocked and is not available in restricted mode.

With the so-called parental control, you should be able to decide what your child sees on YouTube or to track it. It works through an adult’s Google account. Weigh whether this is necessary, or whether agreeing on rules and having regular exchanges about YouTube use might be a better way forward for you and your child.

The problem is that algorithms do not work error-free and a video can easily “slip through”. You should therefore additionally keep an eye on what videos your child is watching and whether you find them suitable. The restricted mode can also be easily bypassed. If, for example, another browser is used or the browser data is deleted, the parental control is canceled. An additional security measure is independent parental control programs that can be easily installed on the PC free of charge. It should be noted that some programs block the entire YouTube website.

If your child wants to upload videos themselves, work out together what and how much can be shown to protect your child’s privacy. Also, talk about the dangers of cybergrooming and hate speech and make it clear that your child can and should talk to you about such things. When uploading, videos can be set to “unlisted” or “private”. Think with your child about who should have access to the content. However, you can’t completely eliminate the risk of videos being posted and shared on other social media channels.

Also talk about the right to one’s own image, the protection of intimacy and privacy, and copyright. Because it can easily happen that your child unknowingly violates such guidelines – for example, if people are seen who have not given their consent or music is used that is protected by copyright.
YouTube has long been part of children’s everyday lives and is an important channel. Keep an open mind about your child’s desire to watch videos or take action on their own. Talk to your child about possible risks and sources of danger and create usage rules for YouTube together.

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