Youth and media: Insights from the JIM Study 2023
The JIM study, conducted by the Media Education Research Association Southwest, provides revealing data on media use by German young people aged 12 to 19. This article summarizes key findings from the latest 2023 study and shows how parents can support young people.
Extensive internet use: Young people spend an average of 224 minutes online every day, with messenger services and social media being particularly popular. WhatsApp is used regularly by 94% of young people, followed by Instagram (62%), TikTok ( 59%) and Snapchat (49%).
Popular media content: Alongside social networks, Netflix and YouTube are the leading platforms for watching series, shows and films among young people. 63 percent of young people regularly use YouTube, while 50 percent use Netflix.
Media and leisure activities: The study also shows that young people organize their leisure time in a variety of ways. In addition to media use, 70 percent of young people regularly meet up with friends, 62 percent regularly play sport and 35 percent read books at least once a week.
Confrontation with problematic content: Unfortunately, young people are increasingly confronted with problematic content. A third of girls and a quarter of boys have been sexually harassed online. 23 percent of young people were unintentionally confronted with pornographic content.
In addition to this article, we also offer in-depth insights into media use of young children with the miniKIM study and the media habits of children with the the KIM Study 2022.
The results and further information on the JIM Study 2023 can be found in detail on the website of the Medienpädagogischer Forschungsverbund Südwest.Formularende
