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Age rating versus age recommendation – what’s the difference?

Video or game night? But which movies, series or computer games are suitable for the whole family? What does the age rating on the cover actually mean? Age ratings protect against questionable content, but are not age recommendations. This article explains the differences and shows how parents can make good decisions for their children.

What is an age rating?

In Germany, there is a system for assessing whether media could be problematic or harmful for a young audience: Age rating or age labeling. It is carried out by various institutions:

  • The FSK (Voluntary Self-Regulation Body of the Film Industry) checks films and categorizes them as “from 0”, “from 6”, “from 12”, “from 16” or “from 18”.
  • The USK (Entertainment Software Self-Regulation Body) controls computer and video games with the same age ratings. For computer games, there is also the Europe-wide PEGI system(Pan-European Game Information), which assigns similar age ratings but is based on other ratings. Important for parents: USK age ratings are legally binding, PEGI ratings are more of a guide.
  • The FSF (Freiwillige Selbstkontrolle Fernsehen) checks TV content and TV-like content on the internet. The age ratings are visible on streaming platforms and are linked to specific broadcast times on television.

All of these checks look at whether media content contains violence, sexuality, drug use or discrimination or is particularly frightening. The more such content, the higher the age rating. After the check, the content is given the colorful stickers with the age information on them that are widely known. If a film or game is not approved for a certain age, this means, for example, that it is blocked by youth protection filters or may only be shown on television from a certain time. In cinemas, the age of visitors is checked.

Media content is checked to see whether it could impair the development of children and young people. The aim of age ratings is to protect young adolescents from traumatizing or frightening content. There is no pedagogical assessment behind it: The content is not checked to see whether it is interesting or recommendable for young users!

What is an age recommendation?

A recommendation, on the other hand, is nothing more than a ‘good tip’. We get recommendations from friends and neighbors, from the radio – or from educators who check media offerings to see whether they are appealing to children, easy to understand and valuable in terms of content.

As anyone can make a recommendation, it is important to question whether it is well-founded and credible. In the case of private recommendations, it helps to assess the person. In the case of articles or websites, you should know and question the authors. Good sources include:

  • FLIMMO: A parents’ guide in which media educators review films and TV shows and explain to parents why they are suitable for children.
  • Kinderfilmwelt: Gives parents orientation for age-appropriate children’s movies.
  • Spieleratgeber NRW: Recommends computer games that can be used without hesitation.

How do parents make good decisions?

The age rating protects against questionable content, but it is not a recommendation. Recommendations, on the other hand, can be made by anyone with an interest in media – but the criteria for this are often unclear. A combination of different sources of information is therefore important.

If parents adhere to age ratings, they can avoid frightening or scary content. In addition, recommendations from reputable sources increase the hit rate for a good media offer enormously.

Ideally, parents should also see for themselves: watch the movie beforehand, find out about the game on YouTube or even try it out for yourself. After all, you know your child best and know what they like, what is too much for them or what they are afraid of.

And above all: keep the conversation going! Talk to your child about their media experiences. Listen and show interest in the movies or games they love – but also in the ones they don’t like.

And if you’ve chosen the wrong movie – no problem! There’s always the spontaneous popcorn evening on the sofa.

Media literacy – what does that actually mean?

Digital media enrich our everyday lives in many different ways: Music programs at the breakfast table, navigation apps on the go or chats for organizing leisure activities. (Screen) devices help us to learn, to work and are often fun. No wonder they have become an integral part of our everyday lives, whether at home or in public spaces.

However, with the growing importance of media, the ability to use them responsibly and competently is also becoming increasingly important. Today, media literacy is just as essential as reading, writing or arithmetic in order to be able to navigate the modern world safely and successfully. Anyone who does not know how to use media in a targeted and considered way can quickly run into difficulties. But what exactly does media literacy mean?

What does media literacy involve?

Being media literate means more than just being able to operate a device. Although this is part of it, at its core it is about the conscious and responsible use of content. This includes the following aspects:

  • Conscious use of media content: Media literacy means choosing which content to use. This means, for example, searching for specific information and being able to distinguish between credible sources and fake news. It also means avoiding content that could be harmful. Or consciously deciding how much time you want to spend with media in order to avoid stress.
  • Navigate and communicate safely: To use media safely, it is important to know the rules, prohibitions and dangers. Anyone who is active on social networks must know how to treat others with consideration, must protect and respect their own and others’ data and privacy – and should be able to assess and avoid scams such as phishing or data theft, as well as behavior such as cyberbullying.
  • Active and creative media use: Competent media use also means using media actively and creatively instead of just passively consuming content. This means, for example, researching, learning new things and using media at school, at work or privately. It means using new technologies such as AI-based services where they help – but also knowing their limits. And it means using media for enriching experiences.

Those who are media literate know why and how they use media, can recognize negative effects and counteract them, while positive aspects are specifically promoted.

Why is media literacy important?

The call for “more media literacy” is often directed at children and young people. This is understandable, as they will shape the world of tomorrow. We may not know this world yet, but it will be heavily influenced by media, especially the internet.

You can imagine the internet as a city: There are playgrounds and nice stores, but also traffic and strangers. Parents don’t just send their young children off on their own, they accompany them, explain the rules and show them what to look out for. This is exactly how it should be on the Internet. Accompany your child as they explore the digital world.

Developing media literacy is a joint task from the very beginning – in the family, at nursery and at school. The younger the child, the more responsibility parents have and the more they act as role models. As they get older, children and young people can and should be allowed to have their own experiences – including with their own devices. Common rules and an open discussion are helpful here.

Media literacy – a task for all generations

Media literacy is not a “children’s game”, it is just as important for adults! Parents who want to help their children use media responsibly need to be media literate themselves. Only those who understand digital technologies and platforms can provide guidance and act as role models. You should therefore actively engage with digital topics – through joint projects with your children, exchanges with other parents or further training courses in schools and education centers. Teachers are also called upon to strengthen their own media skills in order to pass on this knowledge. Helpful information can be found, for example, in ARD programs such as “Gemeinsam Medienkompetenz stärken“.

In addition, working people and older people also benefit from better media skills. Professional development and digital work processes often require new skills. For senior citizens, media offer numerous opportunities, such as contact with grandchildren via video chats. If you want to test your own media skills, you can find out with a self-test.

Which movies, series and video clips are right for my child? Making the right choice with educational recommendations

The world of film is exciting and diverse – and children and young people in particular love to immerse themselves in stories and identify with media heroes. However, not every offer that looks tempting is suitable for young viewers. As a parent, it is your job to give your child access to age-appropriate content. But how can you keep track of the jungle of streaming services, TV programs, movies, social media channels and media libraries?

Educational age recommendations and independent movie reviews can help you make informed decisions and select suitable content together with your child. In this article, we present four platforms.

KinderFilmWelt – the movie portal for children

Would your child like to search for exciting movies online themselves? KinderFilmWelt is a free and secure film portal aimed directly at children aged three to 13. Here, young film fans can find child-friendly reviews of current movies, TV broadcasts, streaming offers and DVD/Blu-ray releases. The films are rated by the editorial team and given educational age recommendations. They show the age from which the films are particularly recommendable and easy to understand. Users can rate films themselves with up to five hearts. The site offers a film lexicon that explains terms from the world of film and offers the opportunity to take a look behind the scenes of filmmaking via educational films. KinderFilmWelt is published by the German Children’s and Youth Film Center (KJF), which is funded by the Federal Ministry for Family Affairs. The portal bears the Seitenstark seal of approval for digital children’s media.

More info: https://www.kinderfilmwelt.de/

FLIMMO – the parents’ guide for child-friendly moving image content

Do you need help choosing something suitable for your child from the multitude of moving image offerings? FLIMMO is a free and ad-free guide that helps families choose TV shows, streaming content and social media channels. FLIMMO uses a traffic light system to show whether a movie, series or online channel is suitable for children. Age recommendations help with the selection of age-appropriate content. Educational assessments explain what children like about the content, which aspects could be problematic and what parents should pay particular attention to. FLIMMO also offers practical tips on media education in the family, such as recommendations on going to the movies for the first time or tips on switching off. FLIMMO is published by Programmberatung für Eltern e.V.

More information: Parents’ guide article FLIMMO

filmdienst.de – the portal for cinema and film culture

Would you like to immerse yourself in the world of film and be inspired? filmdienst.de is an online portal for cinema, film culture and film criticism published by the Catholic Film Commission for Germany. It offers comprehensive ratings and reviews, interviews and portraits of filmmakers and news from film culture, such as festival reports. For you as parents, the platform offers educationally recommended children’s and youth films and thematic film recommendations, such as on friendship or school. Educational age recommendations give an indication of when it is worth watching (together). This makes it easier for you to find suitable films for different occasions or your child’s interests.

More info: https://www.filmdienst.de/suche/filme

German Film and Media Rating (FBW) – award-winning films

The German Film and Media Rating Board (FBW) is an independent institution that assesses films according to their quality and awards outstanding works with the ratings “valuable” or “particularly valuable”. The ratings indicate a particular quality in terms of content and artistry. In the “Children’s and youth films” category on the website, parents can find high-quality films on a wide range of exciting topics – even beyond the well-known blockbusters. In the “Short Film Edition”, the FBW publishes recommended short films for children aged 4 and over, including accompanying media education material on DVD. Another offer is the FBW Youth Film Jury, in which children and young people from the age of 10 rate films and publish their recommendations on the Youth Jury website. These reviews give children and parents additional insights into age-appropriate films.

More info: https://www.fbw-filmbewertung.com/kinderfilme

What parents should pay attention

Educational recommendations should not be confused with age ratings in accordance with the German Youth Protection Act. Age ratings such as those issued by the Voluntary Self-Regulation of the Film Industry(FSK) aim to protect children and young people from content that is harmful to their development. They are not a recommendation and cannot say anything about whether your child can handle the content well.

Educational recommendations assess whether a film or series is understandable, appealing and beneficial for a certain age group in terms of content and emotion. Educational assessments show how a medium can support or stimulate children and young people in their development. For example, films and series that address themes such as friendship, courage or cohesion and stand for certain values are recommended.

However, do not rely solely on recommendations, as every child develops differently. Actively accompany your child in their media use right from the start and observe them to understand how they react to certain content.

The Youth Protection Act

Just as the Highway Code lays down rules for safe traffic, the Youth Protection Act ensures that children and young people are protected in the media world. Especially in a digitalized society, it is more important than ever to offer young people guidance and protection.

Children and young people in a digitalized world

The Youth Protection Act(JuSchG) regulates, among other things, how media must be designed today so that children and young people are not exposed to any dangers when using it. The comprehensively modernized version, which has been in force since May 2021, focuses more strongly on digital services. While previous versions focused primarily on so-called carrier media such as video cassettes and DVDs, CR-ROMs or audio carriers, the updated law also takes into account the challenges of the internet. Media providers must comply with this, otherwise they face penalties. However, this is not so easy because it is a German law and the Internet knows no national borders. However, if the providers of certain services are based in Germany, they must follow these rules. The EU’s Digital Services Act (DSA), which has provided uniform rules for digital service providers across Europe since the beginning of 2024, brings additional pressure.

The most important regulations

The Youth Protection Act stipulates the age at which young people may have access to certain media – films, programs and online content. In doing so, it draws on the age ratings of the self-regulatory bodies. Providers are obliged to make default settings that protect children and young people in particular from interaction risks such as bullying, sexualized speech(cybergrooming), hate speech, tracking and cost traps.

Many online services and apps therefore have integrated parental control settings, for example TikTok and Instagram. They carry out precise checks on how old users are or even use video procedures to prove their identity. Nevertheless, it is difficult to implement this rule: It is almost impossible to find out for sure whether the answer is really correct by simply asking the user’s age.

The law also provides for reliable, uniform age ratings for games and films that are used online. In addition, the classification is no longer based solely on content, but also on possible interaction risks such as cybergrooming and cost traps.

Previously, the familiar age ratings of the USK and FSK only applied to games and films that were available on so-called carrier media (such as CD-ROMs or video cassettes). Online providers did not have to provide any age information.

Children and young people should be able to easily seek help and complain if they feel threatened or harassed while using media.

The new Federal Agency for the Protection of Children and Young People in the Media is to ensure that these regulations are actually enforced. Organizations such as the Freiwillige Selbstkontrolle Multimedia-Diensteanbieter e.V. have online complaints offices to which young media users and adults can turn to report illegal content or content harmful to minors.

Since 2024, there have also been new regulations throughout Europe for offers that are particularly aimed at children and young people:

Platforms must explain their terms and conditions (terms and conditions of use) in such a way that young users can also understand them well.

The long, hard-to-read texts that are often carelessly clicked away when registering must therefore be replaced by new, comprehensible texts. This should enable children and young people to really understand what they are getting into when they sign up.

Privacy, security and protection of minors should be improved: Providers of apps or programs should take measures to protect their users as well as possible from dangers such as fraud, bullying or hate speech.

Unfortunately, the exact measures have not yet been defined and there are few exemplary solutions. However, the European Commission can issue guidelines to support providers in implementing the precautionary measures.

On platforms such as Tiktok or Instagram, young users create profiles that also contain private information. According to current regulations, however, children and young people may no longer be shown personalized advertising based on this information.

The platform operators must also conscientiously ask the age of the users for this – because children and young people are even less able to see through the fact that personalized advertising is being targeted at them, which is why they need even greater protection than adults.

Orientation for parents

The repeated revisions of the Youth Protection Act are important in order to adapt legal regulations to the media reality of children and young people. The law can be an important guide for you as parents and offers protection to a certain extent. At least if the providers comply with the obligations set out in the law. Unfortunately, it cannot be ensured that this is always the case. In addition, a frame does not fit each child individually. That is why you should accompany your child very closely in his or her media use, especially in the younger years. The older your child gets, the more freedom they need. Always stay in touch about his media use. This is the only way you can help if, despite protective measures, it has unpleasant experiences on the net or does not understand something.

Media tips around Christmas

The smell of cookies, shopping stress, shining children’s eyes: the holidays are approaching and digital devices and games are on the wish lists of many children and young people. What should parents consider before and after giving a gift? Between the years and during the vacations, there is also time for shared family media experiences. How can this be designed in a safe, age-appropriate and even creative way? In this article, we give you an overview of offers from the Elternguide.online partner network.

Using media to combat boredom

The Christmas vacations can be long, especially when the weather outside doesn’t really invite you to play. You probably have devices such as smartphones, tablets, cameras or a laptop lying around at home. How about you and your child simply getting started, taking photos or filming yourselves, trying out new creative apps and actively organizing media time? It’s great fun and your child will also learn something about media skills.

On the website kinder.jff.de there are suggestions for simple media projects that children aged 6 and over can do on their own or from the age of 3 with support from you as parents at home. This is helped by child-friendly video instructions in which the implementation of the media projects is shown step by step. How about a photo memory with Christmas tree decorations or an audio story about Christmas traditions?

For young photo fans between the ages of 8 and 12, the knipsclub offers a safe environment in which they can try out their skills in a closed and pedagogically supervised photo community and exchange photos with each other. On the website you will find creative photo tips, for example on painting with light. A real eye-catcher, especially on New Year’s Eve!

(Media) challenges in the family

You are probably familiar with challenges from social media, e.g. dance challenges on TikTok. Children and young people love to take on challenges. Challenges don’t necessarily only have to take place on the Internet, you can also play them at home with your family! Why not try out the top photo challenge, the clip challenge or the re-enactment challenge? We have made a few suggestions in our parents’ guide article. You can find more Advent challenges on the website of the JFF project webhelm.de.

Finding child-friendly answers to questions about Christmas

Children have many questions and learn early on that their questions will be answered on the Internet. How is Christmas celebrated in other countries? What craft tips and baking recipes are there for Christmas? The children’s search engine fragFINN offers children access to 3,500 verified websites, including around 400 children’s sites. Primary school children can gain their first Internet experience here in a protected surfing room and learn how to use search engines and search results. In the fragFINN Advent calendar, children can open a little door every day, behind which there are links to other children’s sites with a wide range of information and offers suitable for the winter season.

You can find more playful learning pages in this parents’ guide article.

Christmas movie tips from FLIMMO

Your child will probably also enjoy watching videos. If you are still looking for suitable films, series or YouTube clips, take a look at FLIMMO and have a look.

In addition to age information and educational recommendations for all formats from TV, streaming, YouTube, TikTok and Instagram, you will find winter movie tips from the Grüffelokind to the Grinch and the Polar Express under the special “Highlights in Advent”. A TV evening together can be a really nice family experience, especially when it’s as cold and dark outside as it is during the winter vacations. In this article, FLIMMO explains what you need to bear in mind when adding media to your wish list.

A smartphone under the Christmas tree – a good idea?

Parents must decide individually when their child is ready for their first smartphone, depending on their level of development and experience. After all, a smartphone theoretically opens up the whole world of the Internet to your child, with all its opportunities and risks. klicksafe offers extensive information for parents. Use the smartphone readiness checklist to see whether a smartphone is ready for the Christmas tree. Has the decision been positive? Then find out about technical setting options for Android and iOS and watch the instructions in the form of explanatory videos. You can find all information material from klicksafe in this topic special.

Would you like to prepare your child for the first smartphone under the Christmas tree? Child-friendly information on the first smartphone is available in the children’s magazine Genial Digital from the Deutsches Kinderhilfswerk. The fragFINN app gives your child a protected surfing space on their first smartphone and gives them access to quality, positive content.

Are you considering buying a smartwatch as an alternative? Then take a look at this topic from klicksafe. Please note: technical protective measures are no substitute for family discussions and media rules. Stay in contact with your child and accompany them as they take their first steps with a smartwatch or smartphone.

Using media safely – with the help of technical youth media protection

In addition to discussions and media rules, technical youth media protection is an important component of media education. Use the settings for screen time and Digital Wellbeing settings on smartphones to set time limits for the entire device or for different apps and to filter content. The youth protection program JusProg offers a precise filter option for websites and safe default settings for mobile devices and laptops. Google Family Links and YouTube Kids offer in the world of the internet giant Google offer the opportunity to make media experiences safer for your child. Social media apps such as Instagram and TikTok also offer safety features and options for parental guidance. Streaming with the family can be a fun activity during the vacations. Almost all streaming services have certified offers for the protection of minors. Use your own child profiles and the parental control function with the PIN. Many of the youth protection programs have been approved by the expert commission of the Voluntary Self-Regulation of Multimedia Service Providers (FSM). You can find out more about technical solutions for the protection of minors in the media on the FSM website.

Detailed instructions for all devices can be found on the website medien-kindersicher.de.

Smart gift giving – tips for games under the Christmas tree

Which games should I give my child for Christmas? Are games okay for preschoolers? In the family section of the USK website and via the USK brochures, you will find all the information you need on the USK’s age ratings, the additional information and how to deal with the subject of games in the family.

The USK mark indicates the age at which a game does not cause any developmental impairments. The additional information such as “fantasy violence” or “pressure to act” gives parents a good indication of whether a game is suitable for their own child. Educational assessments of games can be found at the NRW games guide. Descriptions of popular games like Fortnite, Minecraft or Roblox are available on Elternguide.online. The USK lexicon explains the most important terms, devices and genres.

Would you like to make your child happy with a game for Christmas? Find out about the distribution channels for games and technical precautionary measures. Various settings for the protection of minors can be made on consoles as well as in game stores and the games themselves. Play together with your child and ask them interesting questions about their favorite games.

The team at Elternguide.online wishes you and your family a wonderful Christmas season and lots of fun using media safely and creatively!

Age ratings of media – Who is behind it?

FSK, USK, PEGI, FSF and FSM – these are all abbreviations for institutions for the protection of minors in the media, so-called self-regulatory bodies. Parents come across their logos and age ratings everywhere: in app stores, on streaming services, on DVDs or in TV programs. We explain who or what exactly is behind them.

How does the protection of minors work?

The Youth Protection Act and the Interstate Treaty on the Protection of Minors in the Media stipulate that media must not endanger the development of children and young people – for example through violence or other critical content. Age limits such as 0, 6, 12, 16 or 18 years help to classify content accordingly.

The audit is carried out by various self-regulatory bodies:

  • FSK (Voluntary Self-Regulation of the Film Industry): Films in cinemas or on DVD/Blu-ray etc.
  • USK (Entertainment Software Self-Regulation Body): Digital games
  • FSF (Freiwillige Selbstkontrolle Fernsehen e.V.): TV content and TV-like content on the Internet
  • FSM (Freiwillige Selbstkontrolle Multimedia-Diensteanbieter e. V.): Online media
  • PEGI (Pan European Games Information): Video games at European level. Often these appear in addition to USK labels. PEGI sometimes uses different age ratings than in Germany. The USK ratings are more important for the German market, as they are based on the law applicable here.

Age markings and media access

  • Streaming services: Providers such as Netflix or Amazon Prime Video use the FSK age ratings. Parents can use categories such as “from 6” or “from 12” to assess which content is suitable. In addition, many platforms offer child profiles and PIN protection to block unsuitable content.

Tip: FSK ratings help to assess whether content is generally approved for young people. They are not a recommendation and do not help you decide whether your child can process the content emotionally. Platforms such as FLIMMO offer additional educational recommendations.

  • Apps and mobile media: Age ratings (e.g. “from 3”, “from 12”) are also mandatory in app stores. Among other things, they take advertising, data protection and in-app purchases into account. Parents can use parental control functions in the iOS or Android operating systems, for example, to ensure that only suitable apps are installed and used. Incidentally, there are different age markings in the app stores: In the Google Playstore, you will find the USK markings, while Apple in turn sets its own age markings in the App Store.

Tip: Platforms such as Spieleratgeber NRW rate apps not only according to age, but also according to their educational value.

  • Gaming platforms: Computer games are tested by the USK in Germany. For parents, consoles and PC platforms offer protective measures such as game time limits, age filters and the blocking of chats.

Tip: Check age ratings and discuss with your child what content is appropriate.

What should parents pay attention to?

The age ratings are a measure for the protection of minors. The aim is not to impair the development of children and young people, for example by depicting violence or sexual acts. The age ratings are binding. An 18+ game may not be sold to younger children and films that are rated 12+ may not be seen in cinemas by younger children without an accompanying adult.

Things are a little different within your own four walls: the state does not generally regulate what media content your child is allowed to watch at home. You may make media content accessible to your child that is not approved for their age. However, the duty to educate must not be violated in the process. You need to assess how your child handles certain content and whether he or she can process it. The age ratings provide a good orientation! FSK, USK and FSF ratings provide no information as to whether children already understand the content and whether it is recommended for a certain age from an educational point of view. However, the individual justifications of classified films, series and games can be read on the websites of the self-regulatory bodies. You should also take a look at educational recommendations, such as the NRW games guide and spielbar.de for games and the FLIMMO website for films, series and TV programs.

Media education in the first years of life 

“Mom, can I watch a video?” or “I want to play on the tablet, Dad!” – media is fascinating even for young children and has long been part of their everyday lives. But how much media use is appropriate in the first few years of life? How can parents introduce their children to media in an age-appropriate way and show them how to use it consciously?

Introduce young children to media slowly

Babies and toddlers are primarily concerned with discovering their environment with all their senses. Developmental steps such as eating, walking and speaking are the main focus. Their interest in media such as smartphones or tablets usually only grows through their parents’ example. Children learn by imitation, so it is important that parents are aware of their role as role models. Targeted, active media use, such as looking at a picture book together or a video call with grandparents, can be valuable and should be accompanied.

Suitable media for young children

Simple offers are ideal in the first year of life. Music, radio plays or children’s radio, for example, can have a calming effect and offer a playful introduction to the world of media. Picture books and audio boxes promote understanding and are designed to be age-appropriate. However, rapidly changing images and sounds can overstrain a child’s brain, so it is advisable to be sensitive when dealing with moving images. Children are not able to understand filmed stories until they are about three years old. However, your child may already be watching series on the tablet together with older children. Accompany your child and pay attention to how your child reacts to content and intervene if necessary.

Media in the kindergarten years

From around the age of three, children begin to understand simple stories better. Many children enjoy content with familiar favorite characters such as Peppa Wutz or Fireman Sam. Child-friendly apps and games that support creativity and initial learning are a good way for children to become active with media themselves. Parents should also be there to answer questions or provide support in case of uncertainty. If you and your child are already familiar with certain content, they can listen to an audio story on their own and watch an episode of their favorite series without you sitting next to them.

Why media fascinate

Media offer access to exciting stories and exciting worlds that appeal to children’s need for exploration and imagination. They support learning and interaction with others. Especially at kindergarten age, the shared experience provides support and creates topics of conversation with peers.

Being a role model right from the start

Children learn by observing and imitating what their caregivers do. Parents are also the most important role models when it comes to media use. What media children come into contact with and how present media are in their everyday lives ultimately depends on their environment and therefore, crucially, on their family. Put the smartphone aside when playing with your child. Enjoy time with your child and take time outs from the screen. Model a conscious and reflective approach to media.

And remember: children also have personal rights. Ask your child, if they are old enough, whether they agree to you sending photos of them via Messenger and, if possible, do not post any photos of children online.

Age-appropriate and conscious use of media

  • Select age-appropriate content: Pay attention to the age markings on films, apps and games. Check content via portals such as FLIMMO or the NRW games guide. Be aware that age ratings from the USK, FSK etc. serve to protect minors and are not educational recommendations.
  • Activate safety measures: Parental controls on apps and devices help to avoid unwanted content. Block in-app purchases and set up age-appropriate profiles to protect your child from harmful content. Use the settings options for media offerings and make your devices childproof.
  • Experience together: Use media consciously and sparingly and expand the range slowly. Pay attention to the screen time. Share media as much as possible and observe how your child responds to it.
  • Create rules and rituals: Media times and rules are important to create a clear structure. Introduce rules early on. A short clip to relax after kindergarten, a radio play to go to sleep – such rituals provide orientation. In special situations, such as long car rides or hospitalization, other rules may apply. That’s all right!
  • Reflect on your own behavior: Children learn by example. Put the smartphone aside more often when you play with your child and show them that there are more important things than the screen.
  • Show interest: Show an interest in your child’s media world. Talk to your child about what they have experienced and help them to classify media content correctly.
  • Get active together: draw something together on the tablet, create funny photos and videos or compose music with apps. Have fun with media together!

The age ratings of the Voluntary Self-Regulation of the Film Industry (FSK) – what’s behind them

Whether at the cinema, on DVDs, when streaming series or watching television – children, young people and parents frequently encounter the FSK age rating in their everyday media lives. Find out what’s behind the FSK ratings, how the ratings can help parents choose appropriate movies and protect young people from potentially inappropriate content in this article.

What is the FSK?

The FSK stands for “Voluntary Self-Regulation of the Film Industry”. It is a German institution that deals with the age rating of film content on all distribution channels such as cinema, DVD/Blu-ray and streaming.

The FSK’s task is to classify and label movies and videos in an age-appropriate manner. In doing so, they examine the entire content and the portrayal of problematic aspects such as violence and sexuality. The labeling with an age rating takes the form of colored symbols such as “from 0” or “from 6”. The symbols can be found, for example, on packaging such as the DVD case or on movie posters.

The FSK ratings are based on the German Youth Protection Act (JuSchG). It contains legal provisions to protect children and young people from inappropriate content. The FSK is not a state institution, but a self-regulatory body of the film industry, which in Germany is supported by various interest groups under the umbrella of the umbrella organization of the film industry. However, state representatives are directly involved in the audits.

Which media does the FSK rate?

The FSK evaluates various media in the film and entertainment industry when a review is requested, in particular

  • Motion pictures,
  • Filme und Serien, die im Home-Entertainment-Bereich veröffentlicht werden,
  • Movie trailers and advertising clips for the cinema.

Not all media are rated by the FSK. Computer games are checked by the Entertainment Software Self-Regulation Body (USK), while the Voluntary Self-Regulation Body for Television (FSF e.V.) is (also) responsible for television content and streaming services.

How does a rating come about?

The age restrictions serve to protect minors in Germany and are based on the media competence attributed to different age groups of children and young people. Volunteer examiners from all over Germany work at the FSK. They come from different professional fields, e.g. journalism, media studies, education and justice.

The committee examinations take place at the FSK in Wiesbaden. After viewing the films and videos together, they discuss and vote on the age rating. The basis for the rating is the Youth Protection Act and the principles of the FSK. Consideration is given to plot, dialogue, character portrayal, visuals, specific themes such as violence and sexuality, and music.

Children and young people themselves also carry out ratings with regard to age restrictions. In FSK children’s and youth panels, they take on the role of reviewers and discuss and assess the relevance of films for the protection of minors from the perspective of the target group. These children’s and youth panels are organized by the FSK and the permanent representatives of the highest state youth authorities at the FSK and are funded by the Hessian Ministry for Social Affairs and Integration.

Alternatively, after training, applicants can have their content rated using the FSK classification tool. The final decision on the test result is then made by the state representatives at the FSC. More information on the testing procedures can be found in the FSC’s principles and on the FSC website.

What criteria does the FSK use to rate media?

The following indications and problem areas have particular relevance for the respective release:

  • Release age 0 and up: This content is safe for all ages. Positive heroes, humor and a quick resolution of problematic scenes make for a relaxing movie experience.
  • Release age 6 and up: Content is suitable for children 6 years and older. There may be slight tension or angst, but the film should end on a positive note and the characters should be clearly divided into good and evil.
  • Rated 12+: Children 12 years and older may view this content. There may be exciting or action-packed elements, but no excessive violence or explicit depictions.
  • Release age 16+: Teens 16 and older can watch these movies. This may contain stronger depictions of violence or sexual content. There should be no glorification of drugs and violence or excessive discrimination against groups in it.
  • Rated 18+: This content does not receive a youth rating and is intended for adult viewers only, as it may contain violence, sexuality or other incriminating scenes.

Since 2023, the FSK has been implementing a new provision in the German Protection of Minors Act and adding additional information to the known age ratings. These so-called “descriptors” are intended to explain the main reasons for the release and thus offer families more guidance when choosing films and series. More information can be found on the FSC website.

What should parents bear in mind in connection with FSK ratings?

The FSK’s age ratings serve to protect minors, ensuring that children and young people are not adversely affected by content that is unsuitable for them. The releases are binding, which means, for example: films from the age of 12 may only be viewed by younger children in the cinema when accompanied by an adult.

The state does not determine what movies children can watch at home. Parents can also make media accessible to their children that are not approved for their age. Under the Parental Guidance (PG) regulation, the Youth Protection Act also allows children from the age of 6 to watch films with an FSK rating from the age of 12 if they are accompanied by a parent or guardian. This rule also applies if children are accompanied by a person with parental responsibility, such as relatives, persons in a special relationship of trust or those with a professional or regular educational mandate. However, the general rule is that they must not neglect their parenting duties:

  • Pay attention to the age ratings, because they offer a helpful orientation here!
  • Important: the FSK ratings are not educational recommendations. They do not indicate whether children already understand the content. Select age-appropriate media based on your child’s individual stage of development.
  • Check out the FSK’s website for information on the justifications for the ratings of films and series.
  • Consider educational recommendations, such as those from FLIMMO for movies, series, and television programs.

AI in everyday family life

Artificial intelligence is a thing of the future? Not at all! AI has long been part of our everyday family life. From facial recognition in smartphones and ‘intelligent’ toys in the children’s room to making work easier at school or at work. What does this mean for us parents and how should we deal with it?

Where is AI everywhere?

AI, or artificial intelligence, is increasingly finding its way into our lives. By this term, we mean computer systems that are trained to behave like intelligent beings. For example, they can solve tasks, answer questions, recognize faces – and they can learn from their own mistakes. And with all this, they no longer seem like technical devices to us as users, but almost like a “real” counterpart. In everyday life, we therefore come into contact with AI tools more often than we think.

We use these AI tools in everyday family life

Sometimes we use the offers quite consciously – sometimes there is AI in them where we might not have expected it. Because intelligent systems really are already everywhere:

  • Even the smallest family members order their favorite hits from Alexa and co. Digital assistants are just waiting to play music for us, set an alarm clock or order new socks. The AI systems are trained to understand and implement voice commands. They answer our questions and search for the right information for us.
  • Some learning and knowledge apps use AI systems. For example, children can learn about flowers, bird calls or animals with nature apps or Google Lens to identify them.
  • Schoolchildren have their reading done by chat programs such as ChatGPT to summarize their reading. And sometimes the systems based on language models can also spontaneously invent a bedtime story or present us with a recipe for the leftovers in the fridge, thus saving us parents from an imbalance in the family bliss.
  • Designing greeting cards, setting poems to music or creating action clips – creative AI tools for editing images, sound or video are fun and the whole family can try their hand at creativity. Webhelm presents some AI tools on its website.
  • Social media like TikTok and messengers like WhatsApp are constantly finding new ways to harness AI. Whether for facial recognition, photo filters, searching for contacts or as a chat partner like the chatbot Snapchat AI– Children and young people find the constantly new functions exciting and enjoy trying them out.
  • Store at Amazon, watch movies at Disney+ or listen to music on Spotify – There is an AI everywhere that closely monitors our usage behavior in order to display certain content, set prices or even answer questions.
  • Useful services such as online banking or navigation are also often supported by AI. Companies use AI tools to tailor their product range to us, for advice and to prevent fraud.

Pretty clever – or problematic?

All these applications are now quite sophisticated and are convenient and helpful in many situations. No wonder we are happy to use them in everyday family life.

Nevertheless, it is important that we are aware of what is behind the smart devices and also keep an eye on the stumbling blocks and challenges in their use. These are, for example:

  • Susceptibility to errors: AI systems access large amounts of data – but they can also make mistakes. Especially when we use AI to make homework or information searches easier, we always have to double-check the results and rework them ourselves.
  • Monetary goals: In addition to the benefits for us, the main aim of AI offerings for manufacturers is to earn money. We should definitely be aware of this and examine offers against this background.
  • Data protection: Every AI application not only spits out data – it also always collects data. We should therefore think carefully about what information and data we want to feed it with.
  • Sustainability: AI applications are backed by immense server power and therefore high energy consumption.

How can parents deal with this?

This poses a particular challenge for parents: we use AI tools ourselves in everyday life and want to make our children fit to deal with the latest media offerings – and at the same time protect them from the dangers. First of all, it is important to stay informed and keep in touch. Make use of information services and parents’ evenings, educate yourself and question your own use. Together with your child, think about which AI tools you would like to use in everyday family life, where AI is useful to you and where it should be used with caution. Establish rules together – especially on the subject of data protection – and decide what is used and how.

This also includes setting devices safely and, for example, consciously controlling the data usage of apps. Services such as the website medien-kindersicher.

Media use rules in the first years of life

The younger children are, the less they feel the need to use media. In the first years of life, other things play a more important role: contact with parents, learning to walk and talk, and so on. Your child needs a lot of attention from you in the first months and years. Therefore, you should not be distracted by devices. Agree on rules with your whole family about how to handle media in the presence of your child. Because even at baby age, you have an important role model function. If you don’t want your child to use media a lot already, you should use the smartphone or similar in front of your child little or not at all.

The older your child gets, the more he or she will be exposed to media. It wants to do the same as older siblings, mom or dad. Your child begins to understand what media is and how it works. It is becoming increasingly difficult to keep your child completely away from media. Rules can help shape how young children and preschoolers interact with media.

Age-appropriate content and limited screen time

In order not to overtax your child, you should slowly expand the range of media used. Analog picture books, for example, can gradually be joined by audio stories and music. Short video chats with family members are also possible.

Young children can’t yet judge when it’s too much. If you schedule media use as a fixed activity during the day, such as an episode of Sandman before bedtime, your child will perceive it as a ritual to follow. Avoid using media as a babysitter .

Up to the age of three, very little time should be spent in front of a screen during the day. At this stage, children discover the world best with all their senses – with their hands, eyes, nose and mouth. On-screen content can quickly overwhelm them.

Between the ages of three and five, no more than 30 minutes at a time should be spent in front of the screen. These times are only an orientation. You know your child best and know what they can already do and understand. It is important that you accompany your child in their media use and observe how they deal with what they see and can answer questions. If your child seems very upset afterwards, the usage time should be reduced.

Accompany in the use of media

Young children perceive media much more emotionally than adults. Some things they cannot yet process or understand. Therefore, close support from you as parents is important! Technical solutions cannot replace the conversation with you. When selecting content, be sure to check for age ratings and educational assessments, if applicable. Explain to your child why she is not yet allowed to watch certain series that her older sister may already be watching.

It is important to actually follow the rules that have been set. If your child is still young, you should only use media together anyway, and you can be mindful of time. For preschoolers who may already be able to watch a series on their tablet alone, limiting them to one episode helps. An egg timer can also be helpful, since time indications are still very abstract.

Talk to your child about the reasons for fixed screen time so they understand the rules. If children learn to use the media in a sensible and controlled way at a young age, this will also be easier for them later on.

Young Children and Media: Insights from the miniKIM Study 2023

Even for the very youngest children, the world of media is omnipresent. The miniKIM study, initiated by the Media Education Research Association Southwest, provides insightful data on the media behavior of children between the ages of two and five. This article summarizes the key findings of the latest 2023 study and provides practical tips for parents.

Access to smart devices: The study shows that access to smart devices is increasing among young children. Around one in five children has their own tablet and one in ten has access to a smartphone. These devices are often used for both educational and entertainment purposes.

Parental attitudes: Many parents are of the opinion that smartphones harbor many risks for young children and should be viewed rather critically. However, around half of those surveyed also see advantages in its use, such as the potential to learn new things and playful education.

Streaming and media consumption: Streaming services are now also popular with the youngest children and have supplemented or even replaced traditional television as the main source of moving image content.

Responsibility and media education: The study emphasizes the importance of supervised media use to ensure a safe and positive environment for young children. It is recommended that parents monitor their children’s media activities and select appropriate content.

What should parents bear in mind?

  • Supervised use: Accompany your child when using digital media and select age-appropriate and safe content together.
  • Set rules: Set clear limits for screen time to ensure a balanced daily structure with enough space for other activities.
  • Use security settings: Activate parental controls on all devices to prevent access to inappropriate content.
  • See media as part of development: Use interactive and educational apps designed specifically for young children to encourage learning through play.
  • Role model function: Be a good role model with regard to your own media consumption and media usage habits.

In addition to this article, we also offer in-depth insights into media use of older children with the KIM Study 2022 and of young people with the JIM study.

The results and further information on the miniKIM Study 2023 can be found in detail on the website of the Media Education Research Association Southwest.

Can’t find an answer to your question? Our messenger service directly on your smartphone

In order to provide you as parents with the best possible support for your child’s media education, we offer you the opportunity to ask your personal questions about your child’s media use directly and conveniently via WhatsApp or Threema to ask us.

Our professional team is at your side to offer you the right support. Whether you are unsure whether a certain app is suitable for your child, you are looking for tips on limiting screen time or you would like support in dealing with a new trend – we are here for you.

Our messenger service is easy to access:

  • WhatsApp: Add our number +49 176 / 550 506 99 to your contacts and send us your questions directly via the app.
  • Threema: For more secure communication, you can reach us there at +49 176 / 550 506 99 with the ID FSSABPY8.

Please note our conditions of participation.

Why should you use our messenger service?

Individual advice: We understand that every family is unique. Our team of experts will give you personalized tips tailored to your questions about media education.

Support in challenging situations: Be it dealing with cyberbullying, inappropriate content or the right time to introduce new media. Our team specializes in supporting you even in difficult situations.

Note: In acute problem situations or emergencies, please contact specialized experts directly, e.g. the Nummer gegen Kummer (www.nummergegenkummer.de) or the Telefonseelsorge (365 days a year, available around the clock: www.telefonseelsorge.de).

Direct access to experts: Our team keeps up to date with the latest developments – in a way that is probably not possible for you as a parent in the constantly evolving media world. You can easily reach us via Messenger.

Quick answers: Send us your question and we will answer you as quickly as possible with helpful information and tips. You will receive answers from the editorial team during normal business hours, i.e. not at weekends, on public holidays or at night.

Confidentiality: Your privacy is important to us. All your messages will be treated confidentially.

Free advice: Like all our services, our Messenger service is free of charge.

Everyone gets involved – involving caregivers in media education

“But I can be on my cell phone as much as I want with Grandma!”, “I’m allowed to be on my cell phone with my uncle. Fortnite gamble!”, “Today we watched another movie at school!” – Do statements like this sound familiar? Not only when it comes to Media rules of other parents goes. It can also be challenging for you as a parent if other caregivers are involved in media education. Perhaps you are wondering how you can deal with this.

Media education – not just a matter for parents

Choosing media according to age, limiting screen time, being a role model – as parents, you lay the foundation for your child’s conscious and competent use of media. The older your child gets, the more freely your child moves around and spends more and more time away from home. If they are alone with their grandparents, in an educational institution or visiting their cousins, other caregivers will automatically get involved in the use of media. This can affect the selection and duration of media content, but also your child’s privacy, such as sharing children’s photos.

Be careful with children’s photos – children’s rights are everyone’s business

If your child is on vacation at their aunt’s and you discover excursion pictures in their WhatsApp status or on social media, you as a parent may not necessarily be thrilled. Especially if the sharing of sensitive data was not previously agreed. Not all adults know that sharing children’s photos online can be problematic. Children have a right to privacy. Depending on their age and stage of development, they – and their parents – should be asked what pictures of them can be seen on the Internet. Talk to photo-loving relatives about this and express your views clearly. How to protect your child’s rights.

Regulating media use outside the home

As parents, you bear the main responsibility for a healthy upbringing with media. Which games are suitable for which age, what happens to your child’s data online, how devices and apps can be set to be child-safe – the media world is huge, confusing and constantly changing. As parents, you are faced with the challenge of staying up to date and informed – and you may be more on the ball than your child’s caregivers.

Perhaps you have negotiated media rules in the family or agreed a media usage contract with your child. There may be different rules for the siblings due to their age difference. Don’t be afraid to approach grandparents and co. Make your family’s media rules transparent and explain why it is important to you that the rules are also observed outside the home. Of course, time with grandpa, godmother or cousin can be something special, also in terms of media. Ask for exceptions to be agreed with you in advance. Because an open exchange is important for a trusting relationship. Keep in touch with your child about their media use outside the home and always have an open ear for problems. In this way, you can promote your child’s independence and media skills.

Shaping education together – also when it comes to media

If your child surfs the Internet at the youth club, photos from the carnival party end up in the class chat or is allowed to play games on the tablet at the after-school care center, this is part of your child’s mediatized world. Educational institutions usually have a media concept and pursue media education goals. If you are not comfortable with something, speak to the educational staff and approach them with an open and questioning attitude. Always ask for your child’s point of view – this way you both keep learning about media.

Media education for siblings

In many families with siblings, there are arguments about media use: the younger ones feel unfairly treated if they are allowed less than the older ones. What some people find exciting, others find boring. Conversely, some media offerings are too much for younger children. The older ones have the feeling that they constantly have to be considerate of their younger siblings. How can parents master the balancing act between the needs of siblings and encourage their children to use media competently?

Making media rules fair

Whether an only child or a sibling – rules on media use in the family give children structure and security for their everyday life with media. The needs and developmental stages of each child should be taken into account. For example, it can make sense to give older siblings more freedom when it comes to media use, while younger children are subject to stricter limits. For example, older children are allowed to take certain devices into their own room, while younger children should only use media in the shared living areas. The times of use must match the age of the children. Younger people should spend less time in front of a screen than older people. Define the rules together and make sure that they are fair and understandable for everyone. For example, a media usage contract that you draw up individually for each child can help. Everyone in the family should adhere to basic media rules such as “no media at the dinner table”.

Accompanying sibling conflicts

“Give me my tablet back now!”, “That’s for babies, I want to listen to something exciting!”, “Why do I have to turn it off when she can still watch?”. Do sentences like this sound familiar? If the age gap is large, different rules apply for each child. This can easily lead to arguments between siblings, whether over access to certain devices or the choice of content. Make the rules clear to your children and help them to put themselves in their sibling’s shoes. For example: “Your big sister wasn’t allowed to watch videos for more than an hour when she was at primary school “. Make sure you recognize conflicts in good time and support them well. This strengthens the relationship between the siblings and they learn to negotiate, compromise and resolve conflicts more and more independently.

Creating shared media experiences

Watching movies or playing games together is fun and creates a bond. Parents should support their children in choosing suitable media content for shared media use. Shared media rituals such as watching a science program on Sunday or listening to music in the car are fun and strengthen family cohesion. Siblings often process media content together and act out scenes from series or immerse themselves in the world of their favorite characters in role-playing games. Siblings can learn a lot from each other, especially when they are creative with media together and design radio plays, stop-motion films or photo collages themselves.

Tips on media use by siblings

  • Avoid excessive demands: Choose age-appropriate media, observe the age ratings and use the youngest child as a guide when using media together.
  • Create safe spaces: Make sure that younger children have limited access to media. Make it clear to the older children that they are jointly responsible and must not give the younger ones unauthorized access.
  • Make agreements: Make sure that the media rules are adhered to in the family. Take the different needs and preferences of your children seriously. Establish fairness and decide together, for example, which child is allowed to decide which media content and when.
  • Find alternatives: one child watches on the TV, the other on the tablet – this can be a solution for different preferences and levels of development. If the younger child’s media time is already over while the older child is still allowed to use media, offer your young child an alternative, media-free playtime.
  • Promote media literacy: Be aware of your role model function by setting a healthy example for your own media use. Have regular open discussions in the family about the advantages and disadvantages of media. In this way, you can help your children to deal with media in a critical and reflective way in line with their age and promote their media skills.

Age-appropriate media for my child

The overwhelming range of films, series, apps and other media presents parents with the challenge of getting an overview in order to select the right content for their children. After all, the selection should not only be age-appropriate, but also entertaining and, ideally, educational. We have put together a few suggestions on where you can find age-appropriate media for your child.

Age-appropriate media – what does that mean?

The choice of media should always be based on your child’s stage of development. Media offerings are tailored to different age groups, and it is important that you as parents pay attention to this. Age recommendations and descriptions of the content can provide helpful information. However, you know your child best, so you can use this as the best basis for determining whether the offer might suit your child.

Verified media content

In descriptions of media offerings – whether apps, films or games – there are sometimes different age specifications. A distinction must be made between recommendations, general terms and conditions and age ratings. Specifications and approvals usually have a legal background. For example, the EU General Data Protection Regulation (GDPR) stipulates that certain apps, such as WhatsApp and TikTok may only be used from the age of 13.

The description in the app stores often contains a different age indication – namely that the app has been approved by the youth media protection authorities. The age ratings issued by self-regulatory bodies such as the FSK or USK rate media according to statutory youth protection criteria. In each case, it is examined whether media content could be dangerous for the development and health of children and adolescents. For example, through the depiction of violence or pornography. Or whether children can be exposed to contact risks through the use of a service. It is not checked whether a plot in a series and characters are understood at a certain age. This means that a Disney movie that is released from the age of “0” is by no means suitable for babies. It just doesn’t pose a risk to them. Access to media for children is to be regulated by means of age labels and technical protection measures. But this only works if you as parents also pay attention.

When it comes to selecting content, age recommendations made by (media) educational institutions, for example, will help you. We look to see whether the content corresponds to the lifeworld of the respective age group and whether it is understandable and appealing.

Suitable media offerings and guidance for parents

The media landscape for children of nursery and primary school age is huge; older children and young people often switch to adult offerings because there are fewer offerings tailored to them.

Here you can find good media offers and information:

  • TV, streaming, YouTube, cinema: The FLIMMO parents’ guide offers educational recommendations by age for films, series and shows from media libraries, streaming services, YouTube and TV channels
  • Children’s search engines: Via fragFINN or Helles Köpfchen, children only surf on tested and child-friendly websites.
  • Websites: A large collection of child-friendly websites is listed and presented on seitenstark.de.
  • Apps: We have put together a selection of “Good apps for children” and “Apps for toddlers
  • Children’s radio and podcasts: We have put together a selection for you “There’s something for your ears“.
  • News: We have put together a selection of “News for children and young people“.
  • Games: The NRW games guide provides detailed profiles of computer games with age recommendations.
  • Online television for 14 to 25-year-olds: funk’s diverse content appeals primarily to older young people.

Tips for your own evaluation of offers

The selection and examination of media offerings requires time and attention. However, by making conscious decisions and communicating openly, you can ensure that your child uses positive and developmentally relevant media content.

  • Content review: Look at the content and consider whether it fits in with your child’s world and understanding.
  • Interaction options: Images, sounds, music and animations should be age-appropriate and appealing.
  • Simple navigation: The service should be easy to use, ideally voice-controlled for younger children and with few symbols and functions.
  • Advertising and in-app purchases: Make sure there is no advertising and preferably an offer without in-app purchases.
  • Parental settings: Familiarize yourself with the setting options for a safe environment and, if necessary, make use of offers from the technical youth media protection service.
  • Feedback from others: Talk to other parents and check whether the offer comes from trustworthy developers or educational institutions.
  • Test run: Look at or test your selection in advance – without your child.

Individual support and communication

Do not rely solely on recommendations, as every child develops differently. Actively accompany your child in their media consumption right from the start in order to understand how they react to certain content.

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